Week 5-6 Of What I learned in Web Business Creation Class
Optimizing in simple terms is to improve. Digital marketing is something that is constantly changing. So, it’s important to keep up with the times of the industry your in and digital marketing practices. Things that I have learned from optimization is that you can make important changes that’ll bring you much closer to your goal. But, that is the question to ask when you’re optimizing or improving any part of your digital marketing campaigns. How will improving or changing this or that help reach our goal?
From what I’ve experienced, I’ve seen how important it is to be constantly seeing what keywords are being searched for in my business. And because of that, I discovered that I needed more long tail keywords because I was getting a ton of impressions but hardly any clicks. I also needed to make sure my text ads were relevant to those new long tail keywords. You might find that optimization may be different for you on a website’s landing page instead. Perhaps you need to make your web page more relevant to the search intent of your users. If you were a customer, what would you want to see? That’s the the kind of question you ask yourself when optimizing anything.
Alex's Web Business Experiences 