Week 3 Of What I learned in Web Business Creation Class
Finding the right keywords can help you do one of two things. First, it helps you discover which keywords are popular and have high search volume. Second, it gives you an idea of what is currently in demand. Those two things are important because if you have high search volume and demand, chances are that you’re going to have a lot more sales. It’s a simple formula but it’s a lot researching and discovering on your part.
Keep in mind even though having high search volume and demand is a simple formula for having more sales, it doesn’t mean that your research will always be 100% correct. That’s just the unfortunate thing about having to deal with forecasts, which is you won’t always predict right off the bat of what is going to happen.
Some tools I like and learned to use this week are in the following:
- Google Keyword Planner
- You’ll need a google ads account to use this tool, but you don’t have to run ads on your account to use this tool
- Google Trends
- A valuable tool to see graphically how your keyword has performed in the past up until the current date.
- Word Stream Keyword Tool
- Know what your keyword search volume, cost per click, and competition is for your keyword (assesses both google and bing!)
In the end, finding the right keywords is an essential part of your online business. Don’t put off this step because you think it won’t benefit. You also don’t want to create a business based on a keyword just because you “like it”. Your decisions should be data driven.
These tools have helped me the most. What keyword tools have helped you? Comment your answer below!
Alex's Web Business Experiences 